Amy Zigelman

Amy Zigelman

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Amy Zigelman

Best benefit of EWGA-PBC Membership:  Friendships

Why you would recommend EWGA-PBC to a colleague: It’s the best of all worlds You get to spend time in some of the most beautiful environments in the Florida sunshine. We are so blessed to play all year round, meet great women, network, socialize and have FUN all at the same time… and play golf, too!

What was the best book you read recently?  Oh dear… I admit that between starting my business, golf and EWGA board activities, I haven’t had time for book reading lately, though I was an avid reader in the past and even belonged to a book club. Hope to get back to it soon…

Proof in Media was founded by Amy Zigelman to deliver strategic marketing and advertising consulting services, including media strategy and buying for digital, social, and traditional media, as well as content and design oversight.

Prior to founding her own firm, Amy was Channel Strategy/Media Director at dg Communications Group, a position she held for over 10 years. At dg, she planned and managed over $1 million dollars in annual advertising budgets for clients in a vast variety of industries, from Automotive to Non-Profit, Retail to Medical, Business-to-Business to Consumer Products and Services. Earlier in her career, Amy gained extensive experience in marketing communications, advertising and production at New York and Tel Aviv advertising agencies, as well as from the corporate side at the largest privately-held high-tech company in Israel, RAD data communications. As a testament to her abilities, both dg and RAD remain current clients for her varied services.

Amy holds a bachelor’s degree from the City University of New York, Baruch College in Marketing and Advertising, and is a graduate of the nationally renowned Bronx High School of Science. She is also a volunteer, serving as Member Services Director on the board of the Executive Women’s Golf Association Palm Beach Chapter since 2014.

Services

MARKETING CONSULTING

Without a solid marketing strategy as a foundation, advertising cannot be efficient or effective. This is why PIM takes the time to learn in-depth about your industry, goals, USP and challenges. This allows us to formulate marketing and advertising plans that are perfectly attuned to your unique needs.

CHANNEL STRATEGY

With so many media options available today, delivering the right message to the right audience requires insight and experience. Our strategies are custom-tailored to your goals and budgets, and designed to maximize impact and cost-effectiveness.

MEDIA PLANNING/BUYING

Experienced media buyers don’t just buy what’s being sold. We ask the right questions and negotiate the best price, strategic placement, and added value from the source. This is how you get results and true ROI from any buy, whether traditional, digital, or social.

PROOFREADING

Any proofreader can check for grammar and spelling. But only a true marketing specialist can also evaluate content, clarity of message, style, consistency, design and layout – all key to elevating your brand and making sure your marketing efforts are effective in delivering your message.

Contact

Amy Zigelman

amy@proofinmedia.com
Delray Beach, Florida
561-704-2703